31-DAY PLATFORM CHALLENGE
Join the FREE Foundational Challenge or the Full-Experience Challenge
October 1 – 31, 2022
DAILY CHALLENGES, INSTRUCTION FROM THE EXPERTS, CONNECTION WITH OTHER WRITERS, AND MORE!
As a writer in today’s market, your platform numbers—the numbers of your email subscribers and social media followers—matter. Whether you’re seeking a contract offer from a traditional publisher or you plan to self-publish, if you want to sell books and touch readers’ lives, your platform numbers matter.
When we work together to build our platforms,
our numbers grow exponentially.
LET’S DO THIS. TOGETHER!
PLATFORM
Platform building often feels like a daunting task. At just the mention of platform numbers many writers slump in their seats and sigh. As a writing coach, the most common issues I’ve heard from writers involve platform building. It is time consuming and creatively draining, and the results are discouraging.
Isn’t there an easier way?
RELATIONSHIPS
Building a physical platform requires a hammer and nails. Building a writer’s platform requires relationships. We need to develop authentic relationships with readers and other writers. The proccess of developing those relationships is satisfying energizing.
More than anything, relationships matter.
PARTNERSHIPS
Developing relationships with other writers is one of the most important aspects of your writing career. Whether you’re pre-published, seeking traditional publication, planning to self-publish, or already published, the relationships you develop with like-minded writers will encourage and sustain you. They can also lead to valuable partnerships, cooperative efforts that help draw readers to your work.
Partnerships introduce you to readers.
THE FREE FOUNDATIONAL CHALLENGE INCLUDES
- Your Foundational Platform Plan: Seven Steps to Start Building Your Platform
- Your Foundational Platform Checklist
- The Calendar of Challenge Events
- The 31-Day Challenge Tracker
- Participation in the Private Challenge Facebook Group
- Interviews with Emerging Fiction and Nonfiction Writers
- Weekly Facebook Lives with Ginny, including Q&A
- Participation in the Genre Cohorts
- Genre Cohort Goal Sheet
GENRE COHORTS
The Genre Cohorts, small groups based on the genres in which members write, are where relationships with other writers begin, partnerships form, cooperative efforts are born, and ultimately, new readers are reached!
JOIN ME
I’m Ginny L. Yttrup, the creator and host of the 31-Day Platform Challenge, as well as the Fiction Crafters Cohort. I’m a Christy Award-winning novelist (ginnyyyttrup.com), and a writing coach and developmental editor, and podcaster at wordsforwriters.net.
In a season that is often less-than-productive for me (I’m looking at you, Summertime), Ginny’s 2021 31-Day Challenge helped me set and achieve goals, make solid plans for the future, and celebrate milestones. And I got to do all this surrounded by other writers! My new friends were excited to learn with me, willing to help me sort through my own jumbled thoughts, and there for me when a virtual hug was all I could show up for. Ginny’s expert guidance, combined with the support of other writers, took one summer from being “the usual stuff” to being productive, memorable, and inspiring.
Laura Joy Lloyd
As a writer who does not love marketing, I loved the camaraderie of the 31-Day Challenge. Working on my platform along with other like-minded writers inspired me to do way more to build my platform than I would have on my own.
Lyneta Smith, author of Curtain Call
I participated in Ginny Yttrup’s 31-Day Platform Challenge and found an encouraging community of support as I develop my writing skills. I particularly found the Genre Cohorts helpful and months later am still in contact with the wonderful people I met through the community Ginny created.
Tessa Burns
DON’T MISS THE FULL-EXPERIENCE PLATFORM CHALLENGE!
Inspiration. Insight. Instruction.
Want to delve deeper during the 31-Day Platform Challenge? If so, join the Full-Experience Challenge for just $29.95! The Full-Experience Challenge gives you everything offered in the Free Challenge, plus exclusive access to four platform-building workshops taught by industry experts—bestselling authors and leaders who are setting the example when it comes to nurturing relationships with their communities.
You’ll also receive all the valuable resources detailed below.
YOUR 2022 FULL-EXPERIENCE WORKSHOPS
MARY DEMUTH
Mary DeMuth is an international speaker, president of Mary DeMuth Literary, a podcaster, and a novelist and nonfiction author of over forty books, including The Most Misunderstood Women of the Bible (Salem Books 2022). Learn more about Mary at marydemuth.com
INSTAGRAM FOR AUTHORS
We authors struggle to find time to build our platforms, and when we do invest the time, we want to give our best effort to platform building tools that will actually affect our book sales and market influence. That’s why Mary DeMuth spent a year learning Instagram, not only because she liked its less contentious, visual appeal, but also because her audience lived there. In this prerecorded workshop, Mary will teach you:
- How to find free courses to up your instagram game
- Why your author bio matters and what to write there
- How storytelling will boost engagement
- Where to create graphics that look professional
- Why reels and carousels get more attention than posts
- Hashtag hacks
- How boosting posts grows your audience
LAURA CHRISTIANSON
Laura Christianson helps writers confidently create a polished, professional online presence. She coaches authors who need to develop a brand, website, and email list. Laura has authored several books and thousands of articles. Learn more about Laura at bloggingbistro.com.
LIVE Q&A WITH LAURA CHRISTIANSON
Join Laura Christianson on Zoom to learn the importance of creating a professional presence online. Laura will respond to your platform questions about websites, email lists, lead magnets, and more.
Thursday, October 6, 2022, 11:00 a.m. Pacific Standard Time.
Unable to join Laura’s presentation live? No problem. You’ll have an opportunity to submit questions in advance and a recording of the Q&A will be available to watch later.
TONYA KUBO
TURNING YOUR MESSAGE INTO A MOVEMENT
GINNY L. YTTRUP
Ginny L. Yttrup is a Christy Award-winning novelist (ginnyyyttrup.com), and a writing coach, developmental editor, and podcaster at wordsforwriters.net. She is also the creator of the 31-Day Platform Challenge and the Fiction Crafter’s Cohort. Ginny offers inspiration and instruction to writers and passionately works to help writers succeed.
AUTHENTIC RELATIONSHIPS WITH READERS
When we focus on platform numbers, we risk losing sight of the people who make up those numbers—the people we’re called to love and serve. We can’t engage in personal relationships with every reader, but we can offer our authentic selves in each encounter with readers, whether through a blog or social media post, an online event, or an in-person meeting. In this pre-recorded workshop, Ginny will share three proven principles for building authentic relationships with readers.
THE FULL-EXPERIENCE CHALLENGE INCLUDES:
- Everything Included in the Free Challenge
- The Full-Experience Resources
- Lifetime Access to the Full-Experience Workshops
- Lifetime Access to the Interviews with Emerging Fiction and Nonfiction Writers
THE FULL-EXPERIENCE CHALLENGE RESOURCES
- Your Advanced Platform Plan: Seven Steps to Advancing Your Platform
- Your Advanced Platform Checklist
- Your Customizable Trello Platform Map: The Place to Plan, Store, and Track ALL the Elements of Your Platform Including Research, Content, Social Media Graphics and Posts, Analytics, and More (a $49 value)
- The Lead Magnet Tip Sheet
Your resources will arrive in your in-box following your registration. Workshops will be delivered weekly during the Challenge.
Before participating in Ginny’s 31-Day Platform Challenge, I understood that having a platform is a necessary part of the writing life, but I hadn’t dedicated thought to what MY platform elements might be. With the teaching and coaching from Ginny and her mentor friends, plus the daily group accountability, I left the Challenge with an individualized platform plan—one that I can actually see myself putting into practice joyfully.
Jill Butler Wilson
When I participated in Ginny’s 31-Day Platform Challenge, I expected it to be much like the challenges I had taken part in previously. Boy, was I wrong. Ginny surprised me before we even got started with an email stating the most important platform-building elements—prayer, practice, and patience—the foundations of the challenge. Let me just say that was completely different and way more than I was expecting, Over time I’ve learned Ginny always goes above and beyond. I keep that email as a reminder of what’s really important!
Amy Catlin Wozniak
I went from dreaming to doing. The 31-Day Platform Challenge hosted by Words for Writers with Ginny L. Yttrup was the wind that lifted my wings, getting my voice into the world. Thanks to the energy and enthusiasm, support and well-crafted material, I honed my skills and boosted my courage, building and launching my platform and impacting lives with my words.
Aimee Selah, author of Dancing Soul
THE FREE FOUNDATIONAL PLATFORM CHALLENGE
- Your Foundational Platform Plan: Seven Steps to Start Building Your Platform
- Your Foundational Platform Checklist
- A Calendar of Challenge Events
- The 31-Day Challenge Tracker
- Participation in the Private Challenge Facebook Group
- Interviews with Emerging Fiction and Nonfiction Writers
- Weekly Facebook Lives with Ginny, including Q&A
- Participation in the Genre Cohorts
- The Genre Cohort Goal Sheet
THE FULL-EXPERIENCE PLATFORM CHALLENGE
Just $29.95!
- Everything Included in the Free Challenge
- Lifetime Access to the Full-Experience Workshops
- Lifetime Access to the Interviews with Emerging Fiction and Nonficiton Writers
- Your Advanced Platform Plan: Seven Steps to Advancing Your Platform
- Your Advanced Platform Building Checklist
- Your Customizable Trello Platform Building Map: The Place to Plan, Store, and Track ALL the Elements of Your Platform, Including Research, Content, Social Media Graphics and Posts, Analytics, and More (a $49 value)
- The Lead Magnet Tip Sheet